Growth / 08

Spend that earns its wayback into the business.

Facebook and Instagram advertising managed at 15% of your ad spend, subject to a US$399 monthly minimum: account structure, audience and offer testing, creative built for the feed, and reporting that ties spend to revenue. Budget is paid directly to Meta, and a daily minimum applies.

Monthly minimum (15% of ad spend)US$399per monthInternational pricing · USD3-month minimum engagementPlus US$60/day ad budget, paid directly to Meta.
The standard

Paid social works when the offer is clear, the creative earns a pause, and someone reads the numbers honestly every week.

01Account structure
02Ad creative
03Audience testing
04Reporting

Why it matters

Boosting posts is not advertising.

Most accounts fail on structure and creative volume rather than targeting. We rebuild the account around a small number of clear offers, then test enough creative to find what actually works before scaling behind it.

What changes

A stronger presence creates visible movement.

01

A cost per result you can plan against

Predictable enough to make budget decisions with confidence.

02

Creative that keeps working

A library of tested angles instead of starting from nothing each month.

03

Honest reporting

Numbers you can act on, including when the answer is to stop.

What you get

A focused system, not a loose stack of files.

The exact scope follows the business need. These are the core building blocks we shape into one connected engagement.

01

Account and campaign structure

Pixel and conversions API setup, clean campaign architecture, and audiences that do not compete with each other.

02

Ad creative

Static and short-form video built for the feed, in enough variation to learn from.

03

Offer and landing alignment

The promise in the ad matches the page it lands on, so paid traffic is not wasted.

04

Weekly reporting

Spend, cost per result, and what changed, written in plain language.

Investment

Clear enough to plan. Flexible enough to fit.

Facebook and Instagram advertising managed at 15% of your ad spend, subject to the monthly minimum shown above, covering account structure, creative, audience testing, and weekly reporting. Budget is paid directly to Meta and is not included.

Monthly minimum (15% of ad spend)US$399per month
Typical monthly investmentUS$399–US$1,1993-month minimum engagement

Minimum ad budget: US$60 per day, paid directly to Meta in addition to the management fee.

What shapes the final scope

  • Monthly ad spend
  • Creative volume and format
  • Number of offers and audiences

How we work

Clear decisions. Visible progress. No theatre.

  1. 01

    Audit

    Review the account, past performance, tracking, and the offer before spending anything.

  2. 02

    Build

    Set up structure and tracking, then produce the first creative round.

  3. 03

    Test

    Run deliberate tests on offer, audience, and creative rather than changing everything at once.

  4. 04

    Scale

    Put budget behind what proves itself and retire what does not.

A strong fit for

Ambition with a real next move.

  • Businesses with a proven offer ready to buy reach
  • Ecommerce and lead-generation brands
  • Teams running ads without structure or reporting

Built to leave you with

Clarity your team can keep using.

  • A properly structured ad account
  • Tested creative angles
  • Tracking you can trust
  • A clear view of what each result costs

Good questions

What clients usually want to know.

01How is the fee calculated?

15% of your monthly ad spend, subject to a US$399 monthly minimum. The management fee is whichever is higher: 15% of the agreed ad spend or the monthly minimum. You always know the fee before the month starts.

02Is ad spend included?

No. Budget is billed by Meta directly to your card, so you keep control of it and see exactly what was spent. Our management fee covers strategy, creative, management, and reporting, with a US$399 monthly minimum.

03What is the minimum ad budget?

The daily minimum is shown with the pricing. Below it an account cannot gather enough conversion data to leave the testing phase, so we would be charging you for a result the budget cannot produce. We will also tell you when more budget will not improve the result.

04How is this different from Growth & Performance Marketing?

This is one channel, run properly. Growth & Performance Marketing is a multi-channel programme covering search, content, and landing journeys alongside paid social. Start here if Meta is where your audience already is.

05Do you make the ad creative?

Yes. Static and short-form video are included in the retainer. High-volume production, paid actors, and studio shoots are scoped separately.

Included with your project

A clear view
of the work.

Your own Client Studio keeps the agreed scope, milestones and feedback in one shared place.

  1. Review the latest work.

    See the direction and share feedback in context.

  2. Follow the agreed plan.

    Milestones, deliverables and costs stay visible.

  3. Keep decisions together.

    Share questions and feedback alongside the work.

Start a Meta Ads project

Ready to make thismove make sense?

Tell us what is changing, what is getting in the way, and what a stronger result would unlock for the business.

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